It’s all in the headline. Try to create at least 5 different headlines before you decide on the best one, 25 is even better!
According to Copyblogger.com:
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
Plus, David Ogilvy – “The Father of Advertising” – said:
“On the average, five times as many people read the headlines as read the body copy.”
Once you’ve create a headline or two, plug them into the Title Maker to experiment with alternative headline ideas.
Use words that persuade.
The science of copywriting, the psychology of headlines, and the art of CTAs has revealed quite a number of go-to moves for marketers looking to gain a linguistic edge in their words and pitches.
Check this list of 189 most influential words for your blog.
Call to Action or CTAs.
A whole book could be written on CTAs, but I think one of the most important one’s for a blogger is a newsletter sign-up. This way you can let your readers know whenever you post a new blog, or give your readers an option for weekly updates.
To manage your newsletter subscribers, I recommend MailChimp email campaign manager is a great starting place;
So, you have mastered all 9 tips and are ready for more?
Guest blogging is about writing a blog for another website (not your own). This will develop your skills writing for new audiences and will also add to your own online reputation and traffic.
Identify the specific websites that you want to target. Who they are, what type of articles they are writing, and what do they care about?