Use typography to increase your conversion rate

By March 14, 2014 March 24th, 2014 Marketing, Typography, Web Design

How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville. To show you how typography can increase your conversion rate, Quick Sprout have created an infographic:

How Typography Affects Conversions
Courtesy of: Quick Sprout

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